Universitas Islam Negeri Alauddin Makassar Proceedings, The 1st International Conference on Science and Islamic Studies (ICOSIS-2023)

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Islamic extension counseling da'wah strategy in an effort to change community attitude patterns in Bantaeng Regency
Jumading Ali, H. Abd. Rasyid Masri, H. Kamaluddin Tajibu, Gustia Tahir

Last modified: 2023-07-28


This study discusses  the strategy of da'wah Islamic extension workers in an effort to change the pattern of community attitudes in Bantaeng Regency with the aim to: 1) Describe the duties and functions of Islamic extension workers of the Ministry of Religious Affairs of Bantaeng District; 2) Describe the Pattern of Community Attitudes in Bantaeng District; 3) Describe the Characteristics and Models of Da'wah Strategies for Religious Extension in Changing Community Attitude Patterns in Bantaeng Regency. In answering this goal, the author uses methodological approaches, namely, positivistic-qualitative and sociological and psychological science. This research is classified as Field Research (File Research) data is collected using several ways that are considered relevant to the research, including observation, interviews, documentation, data analysis methods and informant determination methods. The results showed that Islamic extension workers used several da'wah strategies that were effective in changing the attitude patterns of the people of Bantaeng Regency. First, they adopt an effective communication approach, including the use of easy-to-understand language and a friendly and open approach. Second, they utilize social media and information technology to convey da'wah messages to the wider community. Third, they organize da'wah activities such as lectures, studies, and training so that people can gain a better understanding of Islam. Fourth, they act as exemplary examples in practicing Islamic religious values so that people can be inspired and motivated to change their attitude patterns. In the context of Bantaeng Regency, this Islamic extension strategy has brought significant changes in the pattern of community attitudes. Society becomes more open and accepts da'wah messages better. They also began to practice religious values in their daily lives, such as maintaining cleanliness, behaving fairly, helping each other, and instilling religious moderation. In conclusion, the effective Islamic extension strategy in changing the attitude pattern of the people of Bantaeng Regency involves an effective communication approach, the use of social media and information technology, organizing da'wah activities, and being an exemplary example. It is hoped that the results of this study can provide input for Islamic extension workers and other related parties in designing more effective da'wah strategies in Bantaeng Regency and surrounding areas.


Da'wah strategy; Islamic extension counselor; community attitude pattern

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