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Child rearing in the Ammatoa indigenous people is a series of activities carried out by parents and grandmothers in the form of caring for, nurturing, educating, guiding, and disciplining children until they reach adulthood, both from the child's physical, emotional and social aspects. This study aims to find out how the Ammatoa indigenous people practise childcare. In this research, the authors used qualitative research with a phenomenological approach, while the informants in this study were parents, children, traditional leaders, and ritual leaders. The data collection techniques were through observation; in-depth interviews, and literature studies. Data analysis techniques include data reduction, data display, and drawing conclusions. Simultaneously, triangulation of data sources was carried out, as a component of testing the credibility of data in qualitative research. This research indicates that the practice of child-rearing in the Ammatoa indigenous people begins in the prenatal/uterine period, namely holding the agguru ritual, infant care, early, middle and late parenting, adolescent parenting, and adult parenting. The process of raising children is based on pairs of ri kajang. The picture of parenting in the Ammatoa indigenous people is still thick with traditional traditions from when the fetus is still in the womb until before the wedding, even to the event of death. This research reveals certain similarities and differences in parenting from generation to generation.

Practice; parenting; children