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The purpose of this study was to find out the production of da'wah content, the concepts and methods of da'wah, and the constraints of Islamic Communication and Broadcasting students in conveying da'wah messages on the TikTok application. This study uses a qualitative descriptive research type, using a field approach and a communication science approach. Furthermore, the data sources used are primary data and secondary data. Collecting data through interviews, observation, and documentation. The data obtained were then analyzed using a data analysis model which consisted of three stages, namely data reduction, data presentation, and conclusion. The study found that students from IAIN Bone, who are studying Islamic Communications and Broadcasting, use TikTok to share da'wah messages. They create various types of da'wah content like photos and videos, which they post on their TikTok accounts along with catchy captions. To be effective, they need to stay updated with technology and come up with creative and innovative ways to convey da'wah so it doesn't seem outdated. However, these students face challenges such as poor internet connections, struggling to find interesting ideas, and being inconsistent with uploading videos.

TikTok; Islamic communication and broadcasting; media; da'wah; message