The Family Planning (KB) Program is a national-scale government program initiated in the 1970s. The aim is to reduce the birth rate and control population growth in Indonesia. The National Population and Family Planning Agency (BKKBN) reported that the national KB program services in the past year had  exceeded  120 percent  –  or exceeded  the target. However, without realizing it, the practice of family planning programs turns out to be gender biased and discriminatory against women. The participation rate of women in contraception is 96.7%, while the participation rate of men is only 3.3%. This study aims to explore the discourse on the implementation of KB programs that are gender unequal and discriminatory against women in an article in The Conversation Indonesia. This research method uses the Critical Discourse Analysis framework of the Teun Van Dijk model at the level of text, social cognition, and social context. This study used a qualitative approach to analyze the dimensions of the text that consists of macrostructure (thematic), superstructure (thematic), and microstructure (semantic, syntactic, stylistic, and rhetorical), the social cognition, and the social context in the article written by Robiatul Adawiyah entitled “Are We Aware That the Implementation of KB is Gender Lame and Discriminatory against Women?”. The results of this study indicate that the article on the discourse on the implementation of the family planning program, which is gender unequal and discriminatory against  women,  fulfills  the  three  elements  emphasized  in  Van  Dijk's  critical  discourse analysis. Socially cognitively, this study also meets Van Dijk's Social Cognition Analysis Model/Scheme, which consists of Person Schemas, Self Schemas, Role Schemas, and Event Schemas.