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Muhammadiyah which is a social organization engaged in the religious, educational, and social fields has contributed to spreading the spirit of Islamic da'wah in Sinjai Regency. This research wants to look further at Muhammadiyah's cultural da'wah activities in Sinjai Regency in spreading Islamic da'wah. This study used a qualitative method using a historical approach and a sociological approach. Sources of data in this study were Muhammadiyah Sinjai Leaders and Muballigh Muhammadiyah of Sinjai. While other data sources are in the form of documentation or report data, organizational structure, scientific papers, and others that are relevant to this study. The results of this study found that Muhammadiyah of Sinjai Regency uses the cultural da'wah method with a multicultural approach in carrying out Islamic da'wah. Cultural da'wah is a form of da'wah that adapts Islamic values to local culture in Sinjai Regency. The aim is for Islamic messages to be easily accepted and understood by the local community. However, cultural da'wah may not maintain or defend traditions that are contrary to Islamic teachings. The implementation of cultural da'wah carried out by Muhammadiyah Sinjai takes several forms such as adaptation to local culture, appreciation of art by Muhammadiyah youth, cultural da'wah through the media, and cultural da'wah through the congregational da'wah movement. Muhammadiyah is known as one of the large Islamic organizations in Sinjai Regency.

Muhammadiyah; cultural da’wah; cultural approach