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The problem addressed in this research revolves around uncovering the Political Communication Strategy Process of Muhammad Jusuf Kalla in mediating the Poso Conflict. The research objective is to ascertain the success of Muhammad Jusuf Kalla's political communication in reconciling the Poso conflict. This study employs a qualitative approach with a case study methodology. The researchers utilize the case study approach to unveil the role of Jusuf Kalla's political communication strategies in mediating the Poso conflict by exploring various information related to the process and the political communication settings employed. Data collection methods consist of interviews and documentation. Data management and analysis encompass four stages: data reduction, data presentation, data verification, and drawing conclusions. The research findings of the process of Muhammad Jusuf Kalla's Political Communication Strategy in designing peace for the Poso Conflict are delineated through six strategic stages: Information Gathering and Conflict Mapping, In-depth Problem Analysis, Confrontation-Collaboration, Negotiation and Declaration, and Post-Peace Outcome. The characteristics of Jusuf Kalla's communication style encompass being firm, swift, measurable, comprehensive, consistent, visionary, solution-oriented, inclined towards win-win solutions, risk-taking, and innovative thinking. The Peace Communication Strategy Model formed is the JK-COVERSITE model, which consists of the following elements: Communication Pathway, Coordination, Observation, Visionary Approach, Egalitarian Principles, Responsibility, Sense of Humanity, Identification, Trustworthiness, and Embrace. The implications of this research are anticipated to serve as a potential model for political communication strategies in conflict resolution, particularly in handling social conflicts based on ethnicity and religion, both at the national and global levels. It underscores the need for governments and societies to prioritize maintaining security and justice and formulating strategies and policies that enhance well-being and promote religious understanding rooted in multicultural and multiethnic values.

Political communication; peace; Poso conflict