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The main problem in this study was how the development communication model in tourism development in Majene district was explained through the potential advantages of tourism development and how the development communication model used the pentahelix model approach in tourism development in Majene regency. The aims of this study are to analyze the potential advantages and found a development communication model through the pentahelix model approach in tourism development in Majene regency. The method in this study was descriptive qualitative with a case study approach that sought to reveal facts, symptoms and events objectively through development communication in tourism development in Majene Regency. Source of data came from primary data and secondary data. Collecting data was through observation, interviews, documentation, triangulation and reference tracing. Data analysis and interpretation techniques was through data reduction, data presentation, conclusion drawing and data validity. The results of the study stated that the superiority of tourism potential in Majene Regency after the earthquake disaster in early 2021 needed to be addressed. It was found that the development communication model through the pentahelix model approach in tourism development involved pentahelix elements as stakeholders in the planning, implementation and evaluation processes based on their abilities. Communication relationships between elements did not yet show interactive and complex relationships due to different perspectives, lack of coordination and collaboration. It takes a common vision and mission as well as synergy so that it is more effective, measurable, directed and coordinated. The implication of this research is to provide knowledge and understanding to the public about the importance of development communication in adding new insights and knowledge, especially in the study of development communication. In addition, it is necessary to build communication and cooperation between stakeholders in seeing the substance of the development communication model in tourism development in Majene regency.

Development communication; tourism; pentahelix