Universitas Islam Negeri Alauddin Makassar Proceedings, The 1st International Conference on Science and Islamic Studies (ICOSIS-2023)

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The integration strategy of the Islamic communication interconnection in the "Shihab & Shihab" program on Indosiar
Nurmadia Syam

Last modified: 2023-10-01

Abstract


This study examines the integration strategy of Islamic communication implemented in the 'Shihab & Shihab' show on the national television channel Indosiar. Utilizing qualitative research methods including observation, descriptive analysis, and literature review, this study aims to provide an in-depth understanding of the topic. The results indicate that the integration-interconnection communication strategy in 'Shihab & Shihab' has significantly impacted the Indonesian people's understanding of Islam. The success of this strategy is influenced by factors such as communicators, messages, media, audience, and effects. This approach enables people to gain a profound understanding of Islamic teachings and promotes harmonious dialogue, blending communication styles across generations. The findings of this research carry important implications for enhancing the understanding of and dialogue about Islam through mass media. By considering the factors influencing the success of this strategy, more effective programming can be developed to promote a broader understanding and greater acceptance of Islamic teachings in the face of Western cultural influences.

Keywords


Interconnection Integration; Islamic communication; television shows; "Shihab & Shihab" program

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