Universitas Islam Negeri Alauddin Makassar Proceedings, The 1st International Conference on Science and Islamic Studies (ICOSIS-2023)

Font Size: 
The fundraising strategies for optimizing Zakat collection at BAZNAS Gorontalo province
Faisal Pakaya, Lomba Sultan, Sofyan A.P Kau, Abdul Wahid Haddade

Last modified: 2023-08-24


Managing Zakat is continuing the mission of Rasulullah SAW. Therefore, the Zakat management institution must implement the characteristics exemplified by the Prophet. A qualified and professional OPZ will improve the quality of service to the community in Gorontalo. The purpose of this research is to find out the formulation of the fundraising strategies implemented by the institution in an effort to increase the fundraising result of Zakat and the obstacles because the institution has received BAZNAS awards twice. The research also uses primary and secondary data collected from observation, interviews, and documentation. The data were analyzed using an inductive approach through three stages: data reduction, data display, and conclusion drawing. The results show that the strategies applied by the institution can be classified as indirect funding and medium-term fundraising strategies. In Indirect fundraising, Muzakkis themselves are the majority of ASNs who collect Zakat funds via deposit directly through BAZNAS accounts or by the payroll system. Meanwhile, the medium-term strategy depends on regional leaders and their service period. When the regional leaders aggressively campaigned Zakat and instructed Zakat obligations, the collecting job tended to increase and stabilize. However, the fundraising strategies will be affected if the regional leaders are replaced.


Zakat; BAZNAS; UPZ; fundraising; strategy

Full Text: PDF (460-474)