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This is a qualitative descriptive research aimed at analyzing the language function on outdoor signs in the form of banners and signboards in the Renon field area, Denpasar City. The focus of this research is solely on verbal signs in the form of written text. Data were collected qualitatively using purposive sampling techniques aided by a mobile phone camera. The researchers gathered data that could be clearly read in terms of design. Four sets of data were used for analysis, containing language functions of a directive nature. Leech's Language Function Theory (1974) served as the theoretical basis for data analysis. The research findings indicate the explicit presence of two types of directive language functions observed in the outdoor signs within the Renon field area in Denpasar. These functions are the directive consisting of recommendation or invitation and prohibition. The directive language of recommendation aims to encourage visitors to dispose of trash in the designated areas. Meanwhile, prohibition aims to forbid individuals from engaging in activities that could be detrimental to common interests, including prohibitions against damaging public facilities, selling items, littering, and bringing pet dogs. The aim of this research is to contribute theoretically to strengthening the language function theory in understanding language use in public spaces.

language function; directive; outdoor signs