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Language shift is a phenomenon that occurs in society, where an old language begins to be replaced by a new language. This phenomenon can occur due to various factors, such as migration, education, and technology. This research aims to analyze language shift in the communication of Barru community, South Sulawesi. This research uses qualitative methods with data collection techniques in the form of interviews and observations. The results showed that Bugis language, which is the mother tongue of Barru people, experienced a shift towards Indonesian language. This shift occurs especially among young people, who use Indonesian more often in daily communication. There are several factors that cause this language shift, namely migration, education, and technology. This language shift has several impacts, both positive and negative. The positive impact is that the Barru community becomes easier to communicate with people from other regions. The negative impact is that the Bugis language as the cultural identity of the Barru people is threatened with extinction. Therefore, there needs to be an effort to preserve the Bugis language, such as through Bugis language education in schools and cultural activities that use Bugis language.

Natural language, Language Shift, Barru Ethnicity