QUESTIONING THE DAS'AD LATIF DAKWAH MODEL ON INSTAGRAM

Abd. Rasyid Masri; Muhammad Mirwan Rauf; Mahmuddin Mahmuddin

Universitas Islam Negeri Alauddin Makassar Proceedings, International Seminar Da'wah and Communication 2022

Abd. Rasyid Masri, Muhammad Mirwan Rauf, Mahmuddin Mahmuddin

Last modified: 2022-08-31

Abstract

This research discusses the Das'ad Latif da'wah model on Instagram. This study aims to analyze Das'ad Latif's da'wah model on Instagram. This type of research is content analysis with descriptive techniques and uses a qualitative approach. In order to obtain the data in this study, the authors used observation and documentation techniques. The results of this study indicate that Das'ad Latif's da'wah model often discusses women in his da'wah because he sees the habits of women who sometimes cannot maintain their attitudes and their morals that should be able to maintain their behavior. In his Instagram account @dasadlatif1212, he found messages of humor that contain morals as many as 3 messages including morals towards others, morals towards parents, and morals towards partners. In the humor da'wah message, it was found that there were 3 (three) propaganda videos discussing women, namely the Dongok Question in which the word mother was spoken 25 (twenty five) times and the word wife 7 (seven) times. said the wife 5 (five) times, and we are the ones who take it with the word wife 5 (five) times and the word mother 6 (six) times. while the message of preaching wisdom contains aqidah as much as 3 (three) messages including Allah is Merciful, believes in the power of Allah, and belief in Allah's destiny, the message of preaching wisdom contains sharia as much as 1 (one) message, namely siyasa, and the message of preaching wisdom contains as much morals as 2 (two) messages, namely morality towards others.

Keywords

Da'wah model; Humor; Wisdom; Instagram

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