Universitas Islam Negeri Alauddin Makassar Proceedings, International Seminar Da'wah and Communication 2022

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Mohd Faridh Hafez Mhd Omar, Mohamad Hafizuddin Mohamed Najid

Last modified: 2022-08-30


The high usage of social media during the pandemic Covid 19 where everyone had tostay at home significantly changed the approaches of da’wah and its way ofdissemination to the digital content that is accessible to all at anytime and anywhere.This article aims to redefine the understanding and approaches of da’wah during thepandemic Covid-19 between the year 2020 and 2021 through social media platforms.The digitalization of da’wah contents and approaches in the social media platforms hasbroadened the understanding of the definition da’wah into the new dimension, where itsurpasses the traditional understanding of physical meetings and activisms. By analyzingand comparing the digital content in social media platforms like Facebook, Instagramand Twitter of the selected Islamic NGOs in Malaysia on da’wah activisms andapproaches, this study found the da’wah definition and its activism and approacheshave expanded into the new forms that fill the interest of current communicationdemand. In the same page, it has advanced the accessibility of da’wah search in thedigital platforms that were alien before. Therefore, social media has substantiallyredefined the understanding of da’wah activism and approaches organized by IslamicNGOs in Malaysia and it was well received by all.


Covid-19; Da’wah; Malaysia; Social Media


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