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This article aims to find out and analyze the effectiveness of da'wah on social media Instagram among millennials. The main problem is divided into two sub-problems, namely: Millennial views on da'wah on Instagram and factors supporting and inhibiting da'wah on Instagram among millennials.This type of research is qualitative research. Sources of research data were obtained directly from several youth leaders, then the data collection methods used were observation, interviews and documentation as well as searches from various literatures or references. Data processing and analysis techniques were carried out through three stages, namely data reduction, data presentation and conclusion drawing.The results of this discussion indicate that Instagram is still considered effective to be used as a propaganda medium. With this facility, it will facilitate da'wah among millennials, the sophistication of information media and technology to answer all today's human needs. Then, the supporting factors for Instagram for millennials are the number of Instagram social media users and the ease of operating Instagram social media. The inhibiting factor is the length of time in videos on Instagram is quite small and the quota is limited because it is related to the economy.Dai can make it easier to convey da'wah messages, especially for millennials, with Instagram it can make it easier to access information or da'wah messages conveyed by dai or da'wah actors.

Da'wah; Social Media; Instagram; Millennials