This study emphasizes how the influence between aspects of religiosity, riba literacy and perceived value of customers on customer loyalty to Islamic banking with a total sample of 100 people and using multiple linear regression research methods. Based on the discussion of the research results on Islamic Bank customers, it can be concluded that: Simultaneously, religiosity and perceived value significantly affect the loyalty of Islamic bank customers. Based on the calculation results, the research hypothesis can be said that religiosity and customer perception significantly affect the decision to choose Islamic banks simultaneously. Partially the variables of religiosity and perceived value positively and significantly influence the loyalty of Islamic bank customers. In contrast, the variables of customer literacy have a positive but not significant effect on the loyalty of Islamic bank customers. Hypothesis testing, which shows a Sig. Value (2-tailed) of 0.00 < 0.05, indicating a significant influence before and after using card quartet learning media.