Zero waste campaigns have been carried out in Indonesia through online or internet-based platforms since 2018. The aim is to educate people to switch to a zero-waste lifestyle. One of the social media used is Instagram @zerowaste, where Instagram contains many posts about zero waste education. This netnography qualitative research aims to explore Instagram @zerowaste through the posts and opinions of Instagram followers. Data was obtained from Instagram @zerowaste and analyzed qualitatively. The results of the study show that Instagram followers @zerowaste take an active role in commenting on educational posts about certain things.