The trend of Muslim-friendly tourism in Indonesia is in great demand by tourists, including foreign tourists from various countries. This study investigates the role of trust mediation on Muslim-friendly tourism visit intention among Muslim generation Z. This study used quantitative methods. Data collection used questionnaires. The subjects of this study were 159 respondents spread across several islands in Indonesia. The respondents were determined by the main criteria: Muslims aged 11-26 who represent Generation Z Muslims. Data analysis using SPSS and AMOS version 24. The results showed that full trust mediation was found in the relationship between the perception of behavioral control on the behavior of visit intention of Muslim-friendly tourism, while in the relationship of attitude, subjective norms towards visit intention of Muslim-friendly tourism found to be partial mediation. In other words, the model proposed to form a fundamental change in the pattern of visit intention of Muslim-friendly Muslim generation Z tourism does not work optimally. However, the study still found it important that trust could mediate the relationship between perceived behavioral control and visit intention of Muslim-friendly travel.