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The number of gadget users in children aged 4-7 years in Mangir Village, Boja District, Kendal Regency, then how can parents control their children so they don’t gadget play with gadgets too often? In this situation, parents need to approach interpersonal communication with children. Based on this research, it focuses on analyzing interpersonal communication patterns by parents and children on the use of gadgets in shaping children's personalities. This research is qualitative research by analyzing data and collecting data by observation, interviews and documentation. The results of this study are that there are still many parents who do not understand the negative effects of gadgets by allowing children to access social media and how parents control their children's use by forming interpersonal communication face to face and playing in the surrounding environment.

Interpersonal communication; social media