The background of this research is that many students have difficulty memorizing the Qur’an at university, both in adding or maintaining the memorization. The cause of this difficulty is many hours of studying on campus, assignments, and the student’s participation in campus activities such as organizations, which drains time and lowers the concentration on the Qur’an memorization process. This study aims to describe the effectiveness of the “Banter, Lanyah, 10” method in helping students to add and maintain their memorization using qualitative research methods. The subjects of this study were students in the Bayt Tahfidz Al-Qur’an UIN Malang class of 2019. Data collection was carried out using observation, interview, and test techniques. The results of this study are that more than 50% of respondents experienced an increase in memorizing repetition (murojaah) with an increase of at least two juz to be more fluent. More than 40% of respondents experienced an increase in the addition of memorization (ziyadah) with a total of more than one juz during a minimum period of 1 year.  From the data obtained, it can be concluded that the "Banter, Lanyah, 10" method is an effective method for helping students memorize on the campus level.