The halal industry is a very developed sector in recent years, quite a lot of countries are competing to exist in this industry, including Indonesia. Halal certification mandated by Law No. 33 of 2014 is an effort by Indonesia to be part of it and the key to entering this industry. As a country with Muslim-majority citizens, halal certification should not be difficult. However, in reality, until now, there are still more products that have not been certified than those that already have halal certificates, especially in the food sector (food and beverages). Of course, this is interesting to study how the community, especially Micro, Small, and Medium Enterprises (SMEs), are concerned about halal certification. This becomes important because someone does something depending on how someone means to do it. To find out how SMEs mean halal certification, this study uses a qualitative research design where data mining is done through interviews and documentation. The results of this study concluded that there is a classification of SME meaning halal certification, namely the first SME that states this halal certification is their religious obligation, therefore, even if the government does not require it through the law, this halal certification is a necessity that must be done. Second, SMEs believe that halal certification is important for their business, namely that they can expand their market expansion and of course can increase their income so that they certify their halal products for the benefit of the economy. Third, SMEs who understand that this halal certificate is a trend must be followed because of the law's encouragement. Therefore, this SME certifies its halal products because of a grant from the relevant agency for the halal certification process.