This study aimed to: (1) find out how to implement da'wah through social media for Islamic religious counselors at the Office of Religious Affairs, Binuang District, Polewali Mandar Regency. (2) knowing the supporting and inhibiting factors for implementing da'wah through social media for Islamic counselors at the Office of Religious Affairs, Binuang District, Polewali Mandar Regency. This type of research is qualitative, with descriptive data procedures through observation, in-depth interviews, questionnaires, and documentation. The results of this study indicated that the implementation of da'wah by Islamic counselors at the Office of Religious Affairs in Binuang District is carried out in two ways, namely, direct da'wah and da'wah through social media. The factors that support the implementation of da'wah on social media include the impact of implementing da'wah on social media is more give more benefit than direct da'wah; besides being more practical in its implementation, pilgrims on social media also have more straightforward to access the information shared as long as they use social media. The inhibiting factors are the limited knowledge of Islamic counselors in Binuang District about IT (Information and Technology) and inadequate internet access in several villages in Binuang District.