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This study aims to analyze the process of character value internalization through the Pencerahan Qalbu program, an approach that integrates religious activities with formal education to shape students' personalities. This research employs a qualitative methodology with a field research approach to explore data in depth. Data collection methods include observation, interviews, and documentation. The collected data is analyzed descriptively and qualitatively to provide a comprehensive understanding of the character value internalization process within this program. The findings indicate that character value internalization in the Pencerahan Qalbu program is implemented through three primary approaches: role modeling, habituation, and continuous guidance. Role modeling is demonstrated by mentors and lecturers who exemplify positive values for students. Habituation is reinforced through routine practices such as dhikr, tahajjud prayer, taubah prayer, and tilawah al-Qur’an (Qur’an recitation), which are embedded in daily activities. Continuous guidance is provided through formal learning, integrating religious teachings and moral values into the curriculum. This program fosters the development of nine core character values: trustworthiness, honesty, patience, modesty, fairness, humility, courage, self-contentment, and self-control. Students not only comprehend these values theoretically but also apply them in their daily lives. The study concludes that integrating religious approaches with formal education is essential for holistic character development. The Pencerahan Qalbu program serves as a model for character education that effectively incorporates spiritual values into the academic setting.