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As one of the big parties in Indonesia, the Party Democrat's role is strategically building opinion and mobilizing social support. This research aims to analyze communication strategies and politics used by the Democrat Party to win the election head (regional elections) of Makassar City, focused on identifying and evaluating communication strategies for the politics implemented during the campaign process, including the approach used For engaging sympathy voters, managing issues locally, and establishing work with various stakeholders' interests. This research is qualitative, with study cases approach. Data was obtained through interviews with administrator Party Democrats, the campaign team, and observer politics, accompanied by an analysis of the material campaign and media coverage. Research results show that the Democrat Party adopted a segmentation-oriented communication strategy for the audience, intensive social media usage, and the delivery of messages relevant to the political​ needs of the Makassar City community. In addition, the party also takes advantage of strong-figure candidates as powerful central in building public trust. Interpersonal communication strategies, such as direct dialogue through visits to the community and campaign door-to-door. Usage length strengthening public infrastructure empowerment has become the focus of the economy, and the empowerment office has become the focus of the narrative campaign. However, research also reveals challenges, including​ competition strict with party others, management hoaxes on social media, and limitations in sourcing power to reach all segment voters. This expectation can be a reference for political parties and others in designing effective communication strategies​ to achieve victory in an election.