This study explores the optimization of waqf development in supporting the Sustainable Development Goals (SDGs) in Makassar City. As a growing urban center with significant social and economic challenges, Makassar offers a unique opportunity to leverage waqf as a tool for sustainable development. Using qualitative research methods, specifically a literature review, this study examines various waqf management models, including cash waqf, and how these models can be used strategically to address key SDG areas such as poverty reduction, quality education, healthcare, and infrastructure development. By analyzing existing frameworks and identifying opportunities for improvement, this study aims to propose practical strategies to maximize the impact of waqf in achieving the SDGs.