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The increasing global awareness of halal products, which are no longer viewed solely as a religious necessity but also as part of a modern lifestyle, has become a significant trend. On the other hand, millennials, as the largest consumer group characterized by adaptability, digital-savviness, and value-consciousness, demand marketing approaches that are both relevant and ethically aligned. Islamic marketing, grounded in Sharia principles such as justice, transparency, and ethics, is believed to address these challenges effectively while enhancing customer engagement. This study aims to analyze the role of Islamic marketing in increasing customer engagement with halal products among millennials. The research findings indicate that Islamic marketing has a positive and significant impact on customer engagement with halal products. Religiosity and trust emerge as the primary factors strengthening customer involvement, followed by ethical marketing communication. These findings suggest that implementing Sharia-based marketing strategies can foster deeper emotional connections between brands and customers while simultaneously driving loyalty to halal products. This research provides practical contributions for halal business practitioners to integrate Islamic values into their marketing strategies to enhance customer engagement, particularly among millennials. Furthermore, the findings offer valuable insights for academics on the importance of Islamic marketing in the context of developing a sustainable halal product ecosystem.