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This study concerns optimizing learning media utilized by lecturers in one of the state universities in a suburban area in Indonesia. Further, it also presents the challenges experienced by lecturers and the teaching strategies used by them. To do so, this research involved ten lecturers from different subjects and grades who taught at that university. Observation and interview were selected as research instruments, further, the data were analyzed qualitatively. The results show that the limitation of teaching-learning media in university does not make the lecturers lack creativity, they apply the appropriate teaching strategies in the classroom to keep their students focused and engaged on the teaching and learning process. In addition, lecturers also believe that their students can still compete with students from other university. However, the lecturers still hope that the university where they teach can have more adequate teaching-learning media to facilitate them and their students in the teaching and learning process.