Wardani, Annisa Muliana Eka, Universitas Dian Nuswantoro, Indonesia
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Proceedings of the 2nd International Conference on Social and Islamic Studies (ICSIS) 2022 - Proceedings Article
THE INFLUENCE OF SELF-BRANDING AND BRAND IMAGE ON IMPULSE BUYING INTENTIONS OF YOUNG CONSUMERS FROM E-COMMERCE OF FASHION PRODUCTS
Abstract FULL TEXT (591-601)