This papaer discusses online-based acceptance of new students at SMAN 2 Bulukumba which aims to find out  1)  the planning for online-based acceptance of new students 2) the implementation of online-based acceptance of new students3 ) the evaluation of online-based acceptance of new students 4) the inhibiting and supporting factors are in implementing online-based new student admissions management at SMAN 2 Bulukumba, 5) the  solutions to obstacles to online-based management of new student admissions at SMAN 2 Bulukumba.This research uses descriptive qualitative research. The data sources in this research are primary data sources and secondary data. Primary data sources consist of the Principal (Hj. Jusia, S.Pd., M.Sc.,), PPDB implementing committee (Akmal Sidik, S.Pd.I.,), PPDB Operator (Risman S.Pd., Student (Yuyun, Fitri, Dewa). Secondary data sources are sources of supporting data using data originating from previous research or other supporting documents that are relevant to the research. The results of research conducted at SMAN 2 Bulukumba found that planning in the online-based process of accepting new students was held at SMAN 2 Bulukumba, namely by forming a PPDB committee with various programs that had been determined for the implementation of new student admissions. new students, researchers can conclude that in accepting new students, schools must prepare carefully regarding the things that must be done in the PPDB process, as implemented at SMAN 2 Bulukumba which uses online registration and carries out socialization, by utilizing social media such as Facebook, Instagram, and WhatsApp, this was done considering the rapid development of information technology so that SMAN 2 Bulukumba decided to utilize information technology to implement PPDB. The obstacles were in the system and network. From this online acceptance of new students, there are several implications, including the education department, where the education department can increase the efficiency and effectiveness of the PPDB process, increase transparency and accountability, expand access to education, minimize the potential for fraud. Schools can simplify the process of accepting new students, improve the quality of student data, expand the reach of school promotions. Parents/Guardians of students can simplify the child registration process, increase access to information, increase transparency of the PPDB process.